Wilke report
THE WILKES REPORT MADE FOR COMADSO ABOUT THE DANISH MARKET
A report made by Wilke for Comadso shows that:
would think twice before switching insurance companies if they knew that the policy they were buying had areas with worse cover than their current provider.
would immidiately cancel a policy with a new insurance company and return to their previous provider, if an adviser from that company was able to identify significant differences between products from the two insurers.
are willing to pay a higher premium if they are made aware of key competitive advantages.
could imagine switching their insurance company, even if they did not save any money, if the adviser was able to identify the differences between the insurers.
would change insurance company if they were made aware of considerable deficiencies with their current policy that they were previously unaware of.
agree that information about competitive advantages would make insurance deci-sions easier.
agree that information from the comadso system about competitive advantages would greatly influence their decision on where to place their order.
would pay more for their insurance if they were informed of the differences in cover.
